Central Oval to still be called Central Oval

The name Central Oval will be retained at the newly developed site.
The name Central Oval will be retained at the newly developed site.

Central Oval will still be called Central Oval after naming and branding options were considered by Port Augusta City Council on Monday night.

With the completion of the building part of the redeveloped complex, councillors were asked to look at potential names of the site so that signage arrangements could be made for the official opening in March, 2015.

Names such as "Port Augusta Community Hub" and "Central Oval Community and Sporting Hub" were considered, but councillors voted to keep it simple and stick with the Central Oval name.

Council's director corporate services Michael Dunemann said in a presented report it was important to recognise history.

"The name Central Oval has been in place for 100 years," Mr Dunemann's report said.

"It is an iconic name, that has a long history, with many sporting groups and recognised by everyone who lives in Port Augusta.

"The reality is that this precinct will always be referred to as just 'Central Oval'."

For branding issues outside of the city, "Port Augusta" will be included.

One issue that arose was the inclusion of the word "community" to alert everyone that the area is now different; it is a community space as well as a sporting space.

Some councillors expressed their concern about the exlusion of "community hub" in the branding.

"It's not just about sport," said Councillor Lumsden.

"This needs to be focussed on as a community area," said Councillor Benbow.

Mr Dunemann said the community element can be part of the branding.

"We are not changing the name," he said.

"The style guide can be played with."

Designhaus, the company that developed the current city brand was engaged to develop the brand and style guide for the oval.

The brief provided to Designhaus asked for consistency with the city's brand in terms of colours and font, a message of a central, meeting place and for clarity and simplicity.

The possibility of renaming certain parts of the development after influential Port Augusta people was also raised, however, the decision on the night was simply to do with the overall name.