Port Augusta small businesses are preparing themselves for the future by attending a workshop aimed at preparing for the future.
Baker Marketing Marketing Director Steve Davies presented to the group of small business owners about how to prepare for digital marketing.
The event is organised by the South Australian Department for State Development and Regional Development Australia Far North.
Held at the RDA Far North office, Mr Davies said South Australia can be Port Augusta businesses’ ‘oyster’.
“A business in Port Augusta shouldn’t only just focused on customers from Port Augusta,” he said.
“At one level, there are always new people coming through town who may not know you exist.
“So the thing I find when I’m in regional areas, people think, ‘Yeah everyone knows I’m here’ … and that can be a dangerous assumption.”
Mr Davies hopes to assist these small businesses by showing how digital tools such as Facebook and online content creation can help.
He said it’s about ‘lifting the gaze’ and understanding to look out and understand that people who haven’t dealt with your business yet, and find out what are the common questions they’ve got.
“I think the universal issue that businesses have whether they’re in Port Augusta or bigger cities is we get so busy and so focused on the day to day and we do the same things every day,” he said.
“But we don’t realise there’s so much we could do that potential customers may be interested about.”
Wilkatana Manager Rachel O’Neil has helped manage her business for about 12 months and attended the workshop.
The tourism-based business is 40km north-east of Port Augusta, offering an authentic outback environment for guests to camp in.
Rachel said she has a variety of customers throughout the year ranging from local, interstate and overseas.
She said after recent ‘technical difficulties’ with her business’ Facebook page, she’s eager to learn more.
“This is why I’m coming .. I had some help from a friend to fix it but hopefully now I should be able to achieve it myself.”
“Facebook is a great form of getting people in … and you need to be on social media these days.”