“It’s basically like a blackfellas YouTube,” Umeewarra media broadcaster Dre Ngatokorua laughed.
Launched in Port Augusta today, the newly redeveloped indigiTUBE is being hailed as the national go-to media platform for First Nations people, preserving language and culture for future generations.
As a centralised access point for music, radio, video, oral histories, stories and archives – indigiTUBE is building cultural and creative bridges for First Nations communities.
Dre has joined the growing number of contributors and has already uploaded a short video of his own, explaining what the Port Augusta and Davenport community mean to him.
“It’s great, especially for the younger people out there because we are in the electronic era. Everything is online,” he said.
“It’s a forefront for younger people to get their stories out there and let people know what happens to them and about their culture, and to help preserve language.”
indigiTUBE is available as an iOS and Android app, as well as an online website media platform. Content will soon be available in the future as an app on services such as Apple TV, Telstra TV, Google TV and Smart TVs.
Dre is already thinking big. His show on Umeewarra Radio, the ‘Straight Out Show’, can now be streamed on a global scale.
It’s estimated that there are thousands of hours of archived Aboriginal and Torres Strait Islander content on the internet and indigiTUBE provides a centralised access point.
“It’s great to have it on the internet where anybody around the world can see what Australia has to offer as a collective of Aboriginal radio stations,” Dre said.
“You are hearing it from a First Contact person who is telling the story and it gives people an option to try and get in contact with us and ask some more questions if they want to do a follow up with anything.”
With decades of experience in broadcasting, Umeewarra Media Director Vince Coulthard said it was an exciting day for the community.
“It’s a platform for our people to contribute to, to make it grow,” he said.
“Its a very important day for Umeewarra today and certainly for First Nations people around the country with the launch of indigiTUBE.”