All over the world, people have been growing a 'mo' in the name of Movember, with Northpoint Port Augusta joining the hairy crusade.
The charity raises money for men's health, including prostate and testicular cancer.
But the cause at the forefront of many 'tashes in the Northpoint team is mental health, following the tragic passing of a work colleague during the campaign.
Just two weeks into their fundraising efforts, 24-year-old Accessory Fitter Bryce Smith took his own life.
Team Captain and Northpoint Toyota Service Manager Tamus Groth said the situation gave the group even more reason to promote men's health in the community.
"It was obviously heartbreaking for the team," he said.
"We were speaking to him the day before and he seemed perfectly fine. We knew he had a couple of things in the background going on, but to come across that when there were no obvious signs to the staff here was really hard.
"It just emphasised how everything can look okay each day, but in the background something can be going on that's causing someone real concern."
Following the devastating news, the team kicked their efforts into overdrive, vowing to spread awareness and encourage their mates to talk about mental health.
They have raised more than $6000 in Bryce's memory, with Northpoint Australia committing to match the total by 50 per cent.
"At the end of the day it wasn't how much money we raised, it was getting awareness out there," Mr Groth said.
"A lot of blokes try to have that 'tough guy' appearance, but to actually come out and say, 'I've got this going on', and to talk about, it is important.
"We are hoping people talk about the importance of mental health and the fact that it is okay to say you're not okay."
If you need help:
- Lifeline: 13 11 14
- MensLine Australia:1300 789 978
- Suicide Call Back Service:1300 659 467
- Port Augusta Headspace: 8641 4300