Outback humour the focus of a cheeky new toursim campaign

Aussie Travel Code signs, like the one above at Wilpena Pound Flinders Ranges, encourage tourists to be better visitors.
Aussie Travel Code signs, like the one above at Wilpena Pound Flinders Ranges, encourage tourists to be better visitors.

Visitors are always welcome in the Flinders Ranges and Outback, and to make tourism sustainable for the landscapes, the region's tourism body Flinders Ranges and Outback SA Tourism (FROSAT) has launched a campaign promoting responsible visitor messages.

The cheeky online campaign uses Aussie humour to sell its messages of responsible travel which includes staying on tracks, not leaving any rubbish or waste, and getting approval to travel on people's properties.

The campaign is based on how we all expect visitors to behave when they visit our homes - an unofficial code of conduct.

The Aussie Travel Codeconcept and brand was developed by regional tourism agency WOOF Media in collaboration with representatives from the FROSAT Board.

A strong welcome message underlies the campaign which uses humour to reinforce travel messages about safety and planning, as well as how to conduct yourself when you are visiting someone else's backyard.

The Code provides insider knowledge for the region and will pave the way for a safe and enjoyable trip, encouraging people to be the type of tourists they would want to meet in their hometown.

The project has been funded by the Outback Communities Authority and supported by tourism operators, the South Australian Arid Lands Landscape Board, and Regional Development Australia Far North.

Co-owner of the Innamincka Hotel and chair of the FROSAT Board Jo Fort said the need for a campaign like this is long overdue.

"We've been hearing from tourism operators, pastoralists and Outback communities that visitors need a clearer expectation of acceptable behaviours when they travel to the Outback, and to have a stronger understanding that it is someone's backyard - no matter how big it might be," Ms Fort said.

"The Outback is vast - we have some of the most diverse and fragile ecosystems in the world which people may not realise that once it's been driven over it may never recover. We've also got significant cultural sites and we aim to raise awareness of how to treat these areas."

Ms Fort said while the idea of minimising traveller impacts on the environment is an international issue and one that is complex and difficult to tackle, the Aussie Travel Code has the opportunity to really gain traction.

"We are seeking the support of tourism operators, businesses, government agencies and pastoralists to support this campaign which can be adapted to different regions to promote the messaging," she said.

"With additional funding and in-kind support, we could really make a difference in this space and promote the amazing region we welcome visitors to at the same time."